CRM, Affinity Sports, Evergreen Key Art
DIRECTV’s Sports Marketing promotes an extensive array of sports packages for any die-hard fan. Packages include, NBA League Pass, MLB Extra Innings, NHL® Center Ice®, MLS DIRECT KICK™ + FOX Soccer Plus, the exclusive NFL SUNDAY TICKET – to watch every live out-of-market game, and the extremely popular DIRECTV® Sports Package which gives subscribers access to every sport, 30 regional sports networks, ESPN channels, and international soccer.
My job was to design evergreen key art for DIRECTV’s AFFINITY direct marketing tactics that helped target preexisting and potential customers, and provided them with special offers and rewards through partnerships with such companies as American Express and Menards. These tactics helped promoted customer loyalty and DIRECTV's sports packages year round, in both digital and print campaigns. The tagline “Never Miss a Game with DIRECTV Sports Packages” helped influence the appearance of the art, so with an extremely conservative budget – I selected and incorporated multiple sports players in an arena, using stock photography. Not only did the client loved the versatility of the art, but also the cost saving that were involved.
My job was to design evergreen key art for DIRECTV’s AFFINITY direct marketing tactics that helped target preexisting and potential customers, and provided them with special offers and rewards through partnerships with such companies as American Express and Menards. These tactics helped promoted customer loyalty and DIRECTV's sports packages year round, in both digital and print campaigns. The tagline “Never Miss a Game with DIRECTV Sports Packages” helped influence the appearance of the art, so with an extremely conservative budget – I selected and incorporated multiple sports players in an arena, using stock photography. Not only did the client loved the versatility of the art, but also the cost saving that were involved.
CLIENT
DIRECTV / Affinity Marketing
ROLE
Art Director
Designer
DELIVERABLES
Print & Digital Advertising
Key Art
CATEGORY
CRM
Direct Mail
Copy Creative Director Richard Griffin
Creative Director Nicole Gunther
Senior Art Director Monica Foronda
Copywriter Michael Polovsky
Retouching Nina Marie Rambo Girod
Retouching Manager Billy Lewis
Studio Associate Director Matt Maniaci