B2B Advertising Sales
DIRECTV offers an effective and addressable advertising platform that helps advertisers accurately reach their target audience without experiencing monetary losses.
Our teams challenge was to create a new campaign that could talk to media decision-makers in an evocative way. My responsibly was to rebuild and design large scale key art for four double-sided interactive displays, while ensuring that there be a cohesive look and feel throughout the campaign. Using gradient backgrounds, corporate logos, and high res stock images, I was able to create high res key art for the double-sided interactive displays (skin wraps). The colorful and whimsical imagery in this campaign puts products in place of houses, illustrating how DIRECTV gets your product exactly into the right home/correct demographic. From national magazine print ads, interactive event displays–to a full-featured website, this bold look was applied to all forms of media.
Our teams challenge was to create a new campaign that could talk to media decision-makers in an evocative way. My responsibly was to rebuild and design large scale key art for four double-sided interactive displays, while ensuring that there be a cohesive look and feel throughout the campaign. Using gradient backgrounds, corporate logos, and high res stock images, I was able to create high res key art for the double-sided interactive displays (skin wraps). The colorful and whimsical imagery in this campaign puts products in place of houses, illustrating how DIRECTV gets your product exactly into the right home/correct demographic. From national magazine print ads, interactive event displays–to a full-featured website, this bold look was applied to all forms of media.
AWARDS IHAF Silver 2015 Award, in Advertising Print B2B, for Advertising Sales campaign.
Client
DIRECTV
ROLE
Collaborating Designer
Art Director
Deliverables
Interactive Event Displays
Key Art Rebuild
Category
Print
B2B Advertising Sales
SVP Creative Services Roger Hyde
VP Creative Services John Vetter
Copy Creative Director Richard Griffin
Creative Director Amanda Assadi
Senior Art Director Monica Foronda
Print Ad and PR Kit Art Directors Mark Robinson and Bjorn Ramberg
Copywriter Michael Polovsky
Retouching Edgar Quinonez and Nina Marie Rambo Girod