COM 2000 Brochure: Authorized Dealers
In an effort to introduce the next generation technology for the hospitality industry, my job was to design a customer facing brochure that lists the features and benefits on the COM2000. The brochure helps inform customers which include Hoteliers, owners, hotel management companies and general managers — about this new Free-to-guest head end solution that is compatible with any property or infrastructure. The client requested that we highlight some superior claims: reliability, track record, savings and the small physical footprint of this new equipment.
My process included using gallery images from our B2B photo shoot, brand backgrounds, DIRECTVs corporate color palette and custom icons. In addition, I selected premium paper along with high gloss and matte finishes to convey the high quality of this product and its service.
My process included using gallery images from our B2B photo shoot, brand backgrounds, DIRECTVs corporate color palette and custom icons. In addition, I selected premium paper along with high gloss and matte finishes to convey the high quality of this product and its service.
CLIENT
DIRECTV
ROLE
Art Director
Designer
DELIVERABLES
Brochure
Category
Print
Acquisition-Commercial
SVP Creative Services Roger Hyde
VP Creative Services John Vetter
Creative Director Max Jerome
Copy Creative Director David M. Bradley
Associate Creative Director Ricky Sethiadi
Senior Art Director Monica Foronda
Copywriter Andy Seagrave
Retouching Nina Marie Rambo Girod