CRM PRINT & DIGITAL
Verizon's goal was to always improve business relationships in order to expand business. The CRM system provided data that helped target preexisting and potential customers, and provided them with special offers and rewards.
Basically, Verizon created new programs that rewarded their customers, which later resulted in customer loyalty and retension.
CLIENT
Verizon
ROLE
Art Direction
Designer
DELIVERABLES
Print & Digital Advertising
CATEGORY
CRM
Advertising – Print, Digital
National advertising campaign targeting preexisting customers with special pricing.
DM: Special price offers for preexisting B2B customers.
Reward card giveaways for new and preexisting customers.
(Digital banner ad and printed card)
Rewards for new and preexisting customers.
(Direct mail inserts.)
Price incentive with upgrade for preexisting B2B customers.
