CRM DIRECTV
These direct marketing tactics helped target preexisting and potential customers, and provided them with special offers, discounts and rewards. These tactics helped promote customer loyalty programs such as Refer-A-Friend and DIRECTV's exclusive offers for AAA Members and employees – through out our digital and print campaigns.
Affinity / Retention / National offers.
This print campaign for the affinity line of business emphasized the exclusive monetary savings offer for AAA Members. The sleek golden $200 savings key art was placed against an AT&T blue background, which helped draw attention to the messaging, while complementing the design. This key art concept was used in many other exclusive CRM tactics across different lines of business.
CLIENT
DIRECTV
ROLE
Art Direction
Designer
DELIVERABLES
Print & Digital Advertising
Key Art
CATEGORY
Key Art Design
Branding
Customer Relationship Marketing
Digital Banners / Referral Program / National offers.
These offers were created for digital use from preexisting assets which were used in both print and broadcast campaigns.
SVP Creative Services Roger Hyde
VP Creative Services John Vetter
Copy Creative Director Richard Griffin
Creative Director Nicole Gunther
Senior Art Director Monica Foronda
Copywriter Michael Polovsky
CINEMA 3D Gustavo Espinal
Senior Retoucher Nina Marie Rambo Girod
Retouching and VFX Manager Billy Lewis
Studio Manager Matt Maniach