Full Circle, Season 3
‘The third season, Full Circle: Miami, revolves around a dramatic political conspiracy that unfolds inside a posh Miami hotel, where a charismatic Senator Davis Faulkner who is also the front-runner to become the next President of the United States, finds himself entangled in a scandal that threatens to derail his campaign and destroy his life. Those around him scramble to do damage control, until someone uncovers that this sabotage may have originated from within his own camp.
My goal in season 3 of Full Circle was to create a second key art and an organic social media campaign to help further extend the ad campaign and bring awareness to the show's premiere, while increasing the show's online presence. I proceeded with using gallery photography, election theme icons, and strategic words to help convey the election theme of season 3.
CAST Christopher Gorham, Dougray Scott, Graham Beckel, Harold Perrineau, Laura San Giacomo, Kim Raver, Raymond Cruz, Bob Stephenson, Mariana Klaveno, and Max Arciniega.
DELIVERABLES
Secondary Key Art
Social Media
Animations
ROLE
Lead Art Director
Designer
Category
Print & Digital Advertising
Social Media
Animations
Social Media Content
I conceptualized and designed the following animated posts.
Storyboards, sketches and comprehensives can be made available upon request.
SVP Creative Services Roger Hyde
VP Creative Services John Vetter
Creative Director Richard Griffin
Creative Director Nicole Gunther
Senior Art Director Monica Foronda
Copywriter Michael Polovsky
AE Animation Editing Andy Orge
Retouching Nina Marie Rambo Girod
Photography Justin Stephens