Monica Foronda

HBO MAX Key Art

HBO Max is a streaming platform from WarnerMedia that includes TV shows, HBO, endless movies, Max Original content and WarnerMedia brands such as TNT, Cartoon Network, DC, Looney Tunes and New Line Cinema to name a few. This service is available to AT&T wireless, video and internet customers in the United States–for no additional charge.

In the early stages of my design process, I knew that I needed to include a variety of devices to communicate HBO Max’s streaming range. The client requested that this campaign reflect AT&T's brand, so I used AT&T’s brand blue on a gradient background and added a horizon line that acted as the base for the devices. Images of HBO Max’s tier 1 movies and shows were placed onto the devices, and I later added purple tinted reflections and gradients to help tie-in HBO Max’s brand color, and to help emphasize the partnership.

The final work resulted in a clean and vibrant key art that speaks to different audiences and demographics.

CLIENT

AT&T, HBO & Warner Media

ROLE

Art Direction

Designer

DELIVERABLES

Print & Digital Advertising

Key Art

Mobility

CATEGORY

Key Art Design