Loudermilk, Season 2
Created/designed original, organic and eye-catching social media ad campaign that brought awareness to the show’s premiere date, while increasing impressions and positive fan engagement across all social media platforms. In addition, I collaborated on the out-of-home advertising campaign, and helped design the public relations kit.
With a very limited budget, I used images from season one, along with unique character quotes, large type treatments, drinking and rock & roll icons, all while using Season 2’s vivid color palette. These components helped communicate the comic nature of the show and helped further develop an array of brand assets that were used in both print and digital.
CAST Ron Livingston, Will Sasso, Laura Mennell, Anja Savcic, Mat Fraser, Toby Levins and Mark Brandon.
Honors and awards 2019 In-House Creativity Awards: Silver Winner Social.
CLIENT
AT&T & Audience Network
ROLE
Art Director
Designer
DELIVERABLES
Social Media Content
Out-of-Home Advertising
PR Kit
Category
Print
Social Media
Packaging Design
I created the following social posts and giphy stickers with character quotes, gallery images and key art.
The following images are of my keyart design concepts. Despite not being selected by the client, I repurposed the art for the countdown social posts.
Colaborators on PR Kit Monica Foronda, Andy Orge, Shelia Lee, Joe Barbieri, Esra Yalcin.
I collaborated on redesigning the structural components of the approved keyart for use in both print and digital advertising spaces across Los Angeles ad buys.
Additional sketches, photography and comprehensives can be made available upon request.
SVP Creative Services Roger Hyde
VP Creative Services John Vetter
Creative Director Richard Griffin
Creative Director Nicole Gunther
Associate Creative Director Brant Louck
Senior Art Director Monica Foronda
Copywriter Michael Polovsky
Key Art Designer Joe Barbieri
Production/Retouching Nina Marie Rambo Girod
Video Animator Billy Lewis and Hensel Guerra