Mr. Mercedes, Season 2
The Audience Network’s Mr. Mercedes is based on Stephen King’s horror series from the Bill Hodges novel trilogy, which includes Finders Keepers and End of Watch.
In Season 2, there were both supernatural and psychological themes that helped influence the look and feel of the overall creative. I was responsible for the design and structural development of both the three-story wrap, and the elevator bank for Comic Con at the Omni Hotel in San Diego. My responsibilities also included resizing and type setting the primary key art. I designed secondary key art using gallery images of the cast for our out-of-home advertising ad buys and wild postings in Los Angeles and New York. In addition, I created custom swag for our giveaways, and social animations.
In Season 2, there were both supernatural and psychological themes that helped influence the look and feel of the overall creative. I was responsible for the design and structural development of both the three-story wrap, and the elevator bank for Comic Con at the Omni Hotel in San Diego. My responsibilities also included resizing and type setting the primary key art. I designed secondary key art using gallery images of the cast for our out-of-home advertising ad buys and wild postings in Los Angeles and New York. In addition, I created custom swag for our giveaways, and social animations.
Season 2’s tagline also influence the theme of the show, so I created a staggered and distressed look and feel to the type, in both vertical and horizontal formats which were used thought out our campaign.
CAST Brendan Gleeson, Harry Treadaway, Holland Taylor, Justine Lupe, Jharrel Jerome, Breeda Wool, Scott Lawrence, Maximiliano Hernandez, Jack Huston, Tessa Ferrer. PRODUCER Robert E. Kelley.
CAST Brendan Gleeson, Harry Treadaway, Holland Taylor, Justine Lupe, Jharrel Jerome, Breeda Wool, Scott Lawrence, Maximiliano Hernandez, Jack Huston, Tessa Ferrer. PRODUCER Robert E. Kelley.
Awards
• IHAF 2019 In-House Creativity Awards: Silver Winners Out Of Home Advertising.
• IHAF 2019 In-House Creativity Awards: Silver Winners - Environmental Design.
• BrandWeek Constellation Award: Best Team effort - Print Campaign.
CLIENT
AT&T / Audience Network
ROLE
Lead Art Director
Designer
DELIVERABLES
Print & Digital Advertising
Original Creative Concepts
Social Media Content
CATEGORY
Advertising
Out-of-Home
Enviromental Design
Organic Social Media
Animation
360º Campaign
Environmental Design
4+ Million OOH Impressions
Social Buzz
Out-of-Home
4+ Million Impressions
Custom Iconography
I designed custom icons that were created into enamel pins and animated giphy stickers, helping build brand assets for fans and collectors, while bringing awareness to the show at Comic Con, and on different social media platforms.
3.1 M views | 7.5 M views | 3.7 M views
As of August 2020
Custom Swag
In addition to designing enamel pins, I designed the official T-shirts which were given to Comic Con attendees. These incredibly unique Mr. Mercedes giveaways were featured by fans all over social media, bringing awareness to the shows premiere and created a successful social media presence.
SVP Creative Services Roger Hyde
VP Creative Services John Vetter
Creative Director Richard Griffin
Creative Director Nicole Gunther
Associate Creative Director Brant Louck
Senior Art Director Monica Foronda
Copywriter Michael Polovsky
Retouching Nina Marie Rambo Girod
Production Patricia Whitter
Photography Justin Stephens
Video Animator Billy Lewis